Water Cooler Talk
Seven marketing strategies to help banks attract business customers
Banks must overcome several obstacles in their pursuit of more consistent growth.
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Water Cooler Talk
Global Banking Annual Review 2023: The Great Banking Transition
Banks face challenges from oversight, innovation, and competition. Financial institutions should reassess their business, identify competitive...
Jenn Day
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Water Cooler Talk
62 Digital Marketing Statistics Every Financial Marketer Should Know
Banking digital marketing is complex, with trends like mobile ads, Google, social media, metaverse, and email.
Jenn Day
Dec 6, 2023
Water Cooler Talk
Credit Unions Lead Banks on Innovation: Study Shows
Credit unions, Chime, CashApp/Square, SoFi, and PayPal/Venmo outperformed banks in innovation. Filene Research Institute identified opportunities for...
Jenn Day
Dec 6, 2023
Water Cooler Talk
A Banker’s Guide to Digital and AI Transformation Success
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and...
Jenn Day
Dec 6, 2023
Water Cooler Talk
A bank marketer’s guide to justifying a budget increase
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and...
Jenn Day
Dec 6, 2023
Water Cooler Talk
Predicting the top 5 digital marketing trends for 2024
Here are five digital marketing predictions for what marketers can expect in 2024 as the year comes to a close.
Jenn Day
Nov 16, 2023
Water Cooler Talk
Rally Credit Union’s Rebranding Campaign Plays on Its New Name
NavyArmy credit union is rebranding itself as Rally after adding "Community" to its name over a decade ago. The fifth-largest credit union in Texas...
Jenn Day
Nov 16, 2023
Water Cooler Talk
Improved Digital Account Opening Must Be a Top Priority for 2023
Right up there with marketing and aggressive offers, streamlined digital account opening has a huge impact on deposit and loan sales growth. More...
Jenn Day
Nov 16, 2023
Water Cooler Talk
The Three Pillars Of Successful Digital Marketing
To thrive in the digital world, businesses must master brand, strategy, and technology. These three pillars enable a strong digital presence and...
Jenn Day
Nov 16, 2023
