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A Banker’s Guide to Digital and AI Transformation Success

When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.Digital transformation has revolutionized finance. A roadmap can give banks an advantage, says Eric Lamarre of McKinsey.

Jenn Day
Dec 6, 2023

Read the original full article from the Financial Brand here.

Here is a brief summary of the article:

  • Digital technology and AI have revolutionized the way financial institutions operate.
  • Eric Lamarre, a writer at McKinsey, argues that digital transformation is an endless process.
  • A proven roadmap can help banking executives create a competitive advantage through digital transformation
  • Digital platforms enable banks and credit unions to reach their target audience, provide personalized experiences, and deepen engagement.
  • AI and digital tech help financial institutions analyze data from digital channels to create innovative products and adapt to market changes.
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