Email Marketing in Banking Has Changed: Answers to Key Questions
Despite the rise of digital marketing, financial services emails still enjoy high open and click-through rates. Financial marketers must focus on...
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Despite the rise of digital marketing, financial services emails still enjoy high open and click-through rates. Financial marketers must focus on...
Credit unions face competition from fintech companies offering installment payment plans, and while some credit unions plan to offer these options,...
Banks must focus on building win-win relationships with consumers to excel, especially as traditional deposit-gathering strategies become less...
David Germann and Jon Douglas, two executives at Credit Union of America, discuss their unique career paths and emphasize the significance of...
The Federal Reserve is making changes to its culture to avoid the mistakes of Silicon Valley Bank (SVB) in the future.
Ongoing Operations, a provider of disaster recovery and cloud services to credit unions, was hit by a ransomware attack that caused outages for about...
Banks and credit unions can use life event marketing to identify and target consumers who are actively seeking specific financial products.
AI technology has notable use cases in community banks, including chatbots for customer support, monitoring transactions, and underwriting loans.
Businesses that adapt to these trends will remain relevant and position themselves as industry leaders.
Banks can benefit from integrating customer data platforms (CDPs) due to their ability to streamline data management and enhance marketing...