Predicting the top 5 digital marketing trends for 2024

Read the original full article from the Fast Company here.

Here is a brief summary of the article:

• AI and machine learning will continue to play a major role in digital advertising, with more marketers adopting these technologies to optimize their campaigns and improve targeting.
• Privacy concerns will remain at the forefront, with more regulations being introduced to protect user data and limit the use of cookies and other tracking technologies.
• Video will continue to be a dominant format, with the rise of short-form video content and the increasing popularity of live streaming.
• Social media will continue to evolve, with new platforms emerging and established platforms introducing new features to keep up with changing consumer behaviors.
• E-commerce will continue to grow, with more consumers opting to shop online and brands investing in digital storefronts and omnichannel experiences.