Water Cooler Talk

Rally Credit Union’s Rebranding Campaign Plays on Its New Name

NavyArmy credit union is rebranding itself as Rally after adding "Community" to its name over a decade ago. The fifth-largest credit union in Texas aims to break the misconception that only military personnel can be members.

Jenn Day
Nov 16, 2023

Read the original full article from the Financial Brand here.

Here is a brief summary of the article:

  • NavyArmy Community Credit Union has rebranded itself as Rally Credit Union, incorporating its military roots while also making its new name more inclusive.
  • The rebranding process included three years of board discussion, focus group input, and consumer surveys.
  • The new logo of Rally Credit Union incorporates NavyArmy’s dark blue into its color scheme, and the typeface changed only slightly.
  • Rally Credit Union has finished rebranding the exterior of its 20 branches, with the next phase being more expansive interior redesigns.
  • Unlike NavyArmy, Rally Credit Union’s membership eligibility is not limited to military personnel.
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