Resources - NGDATA | Thought Leadership (18)

Thought Leadership

What is Real-Time Marketing?

A Definition of Real-Time Marketing In its infancy, real-time marketing involved creating a marketing strategy focused on up-to-date events....

Jenn Day Sep 9, 2016

Thought Leadership

An NGDATA Ebook: How to Implement More Effective Micro-Targeting Programs

In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable,...

Jenn Day Aug 24, 2016

Thought Leadership

Big Data Analytics and Modern Enterprises

Big data analytics are a must for modern enterprise organizations. After all, what use is all that data you’re generating if you can’t interpret it...

Jenn Day Aug 23, 2016

Thought Leadership

Webinar | Building Outstanding Customer Relationships – September 21, 2016

Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful...

Jenn Day Aug 22, 2016

Thought Leadership

Banking Is Changing, Are Your Bank’s Customer Strategies Changing With It?

Banking is entering a new frontier. Less banking is done in physical branches, as more consumers conduct banking activities online. With consumers...

Jenn Day Jun 30, 2016

Thought Leadership

The Segment of One

By: Steven Noels, CTO and Co-Founder, NGDATA We’re in an age where companies are able to collect, analyze and make use of customer data from more...

Jenn Day Jun 28, 2016

Thought Leadership

Marketers, It’s Time to Get Personal

NGDATA’s CEO, Luc Burgelman, talks about the importance of marketers personalizing the customer experience. The measure of success for marketers is...

Jenn Day Jun 22, 2016

Thought Leadership

Webinar | It’s Time to Master Customer Centricity – July 12, 2016

Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has...

Jenn Day Jun 15, 2016

Thought Leadership

An NGDATA Guide: How Financial Institutions Can Signal and Address Customer Churn Before It Happens

Customer churn has become one of the top issues for most financial institutions. It costs significantly more to acquire new customers than retain...

Jenn Day Jun 15, 2016

Thought Leadership

An NGDATA Guide: Three Steps to Take to Go From Campaigns to Interactive Customer Conversations

Enterprise marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice...

Jenn Day May 25, 2016

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

What is Real-Time Marketing?

An NGDATA Ebook: How to Implement More Effective Micro-Targeting Programs

Big Data Analytics and Modern Enterprises

Webinar | Building Outstanding Customer Relationships – September 21, 2016

Banking Is Changing, Are Your Bank’s Customer Strategies Changing With It?

The Segment of One

Marketers, It’s Time to Get Personal

Webinar | It’s Time to Master Customer Centricity – July 12, 2016

An NGDATA Guide: How Financial Institutions Can Signal and Address Customer Churn Before It Happens

An NGDATA Guide: Three Steps to Take to Go From Campaigns to Interactive Customer Conversations

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