Marketers, It’s Time to Get Personal

NGDATA’s CEO, Luc Burgelman, talks about the importance of marketers personalizing the customer experience.

The measure of success for marketers is all about the customer—satisfaction, profitability, retention, and advocacy. Understanding customers and the elements that go into their decision-making is a direct correlation to increasing loyalty and revenue.

Marketers have so much customer data available from which to extract actionable insight and drive significant revenue for their business. But what good is all this data if marketers are not effectively learning from and acting on it?

Click here to read the full article in Business 2 Community.