Thought Leadership
What is Customer Churn?
A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as...
Customer churn has become one of the top issues for most financial institutions. It costs significantly more to acquire new customers than retain existing ones, and it costs far more to re-acquire defected customers. Unless you understand each and every customer’s needs, preferences, sentiments, behavior and especially, their propensity to leave, you won’t be able... Read more »
Customer churn has become one of the top issues for most financial institutions. It costs significantly more to acquire new customers than retain existing ones, and it costs far more to re-acquire defected customers.
Unless you understand each and every customer’s needs, preferences, sentiments, behavior and especially, their propensity to leave, you won’t be able to proactively signal and address churn.
Download our free guide, “How Financial Institutions Can Signal and Address Customer Churn Before It Happens,” to find out how to use your customer data to confront churn.
