An NGDATA Guide: 5 Keys to Humanizing the Digital Customer Experience
Product-centric companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal –...
Find out why our clients love NGDATA, browse our resources, and get the latest updates from NGDATA
Product-centric companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal –...
Imagine a world where financial institutions could identify opportunities and concerns associated with each of their customers before they happen –...
Data today in businesses is exalted. Every sector today is not just diving into the pool of perennial growing data but wants to make the best out of...
Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a...
It’s a misnomer that personalized video can only be used for loyalty, customer service and retention purposes because the customer relationship has...
Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their...
In order to engage at the individual-level, marketers need to have the ability to analyze and determine actions based on all of the data available on...
Customer centricity is not a new concept. It first appeared over 20 years ago with the advent of customer relationship management. Today, it’s back...
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer...
NGDATA’s CEO, Luc Burgelman, talks about delivering interactions that exceed customer expectations. The idea of the customer experience is always...