In order to engage at the individual-level, marketers need to have the ability to analyze and determine actions based on all of the data available on the individual customer. This considers behavioral, contextual, rapidly-changing usage, service interaction, social and consumption information. Only then can you ensure the most targeted, accurate and timely interactions. To master... Read more »
In order to engage at the individual-level, marketers need to have the ability to analyze and determine actions based on all of the data available on the individual customer. This considers behavioral, contextual, rapidly-changing usage, service interaction, social and consumption information. Only then can you ensure the most targeted, accurate and timely interactions.
To master one-to-one marketing, you must bridge the gap between your customer data and marketing execution by having the right technology in place to provide actionable intelligence about each and every customer.
In this white paper, we’ll discuss one-to-one marketing and its elements, and how you can use it to enrich the customer experience.
One-to-one marketing is a customer relationship management strategy that centers on personalized and relevant interactions with the individual...
One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on...
How to create dialogs that customers want to be part of Using big data to provide customers with the interactions they want and need is the future of...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
