Thought Leadership
What is Customer-Centric?
A Definition of Customer-Centric Customer-centric, in theory, is pretty self-explanatory. But, businesses that take a customer-centric approach do...
Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of... Read more »
Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers.
Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data – and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer – the person – holistically and individually, with relevance and timeliness.
Join Cindy Vandecasteele, NGDATA’s VP of Product Strategy, for an interactive conversation on the five keys your business needs to humanize the customer experience.
Key takeaways will include:
- How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B)
- How to harness and make use of your customer data for smarter engagements
- The technology needed to stay ahead of your competition in the Age of the Customer
- The five keys needed to humanize the overall experience for your customers
