Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level – and... Read more »
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level – and quickly take action on those insights.
Cindy Vandecasteele, NGDATA’s VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity.
Key topics include:
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer...
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NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
