Resources - NGDATA | Thought Leadership (15)

Thought Leadership

What is Next Best Action Marketing? Benefits, Challenges, Best Practices, and More

The concept of delivering the right message to the right customer, at the right time, and via the right channel has been around for some time. Next...

Jenn Day Nov 6, 2017

Thought Leadership

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

Most marketers today understand that having a superior customer experience is crucial for their brand’s success and longevity. The promise of...

Jenn Day Oct 25, 2017

Thought Leadership

If the Martech Stack Only Had a Brain…

Today, we are in the Age of the Customer, an age that differs from its predecessors. The balance of power has officially shifted from the business’...

Jenn Day Sep 28, 2017

Thought Leadership

Banks: Segmented Marketing Continues to Turn Off Your Customers

Customers no longer compare their bank’s customer experience to that of other banks, but to brands like Google, Apple, Facebook and Amazon. These...

Jenn Day Sep 25, 2017

Thought Leadership

NGDATA’s 2017 Consumer Banking Survey Results

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 21, 2017

Thought Leadership

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 19, 2017

Thought Leadership

The Formula for Brand Loyalty: Putting Context into Content

Luc Burgelman, CEO of NGDATA, talks about putting context into content as the formula for brand loyalty. Consumers today are more conscious about...

Jenn Day Aug 9, 2017

Thought Leadership

An NGDATA White Paper: Retain & Delight

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 9, 2017

Thought Leadership

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...

Jenn Day Jul 17, 2017

Thought Leadership

An NGDATA Webinar: Personalized Video in the Customer Journey – July 13

Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...

Jenn Day Jun 26, 2017

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What is Next Best Action Marketing? Benefits, Challenges, Best Practices, and More

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

If the Martech Stack Only Had a Brain…

Banks: Segmented Marketing Continues to Turn Off Your Customers

NGDATA’s 2017 Consumer Banking Survey Results

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

The Formula for Brand Loyalty: Putting Context into Content

An NGDATA White Paper: Retain & Delight

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

An NGDATA Webinar: Personalized Video in the Customer Journey – July 13

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