Big Data Analytics and Modern Enterprises
Big data analytics are a must for modern enterprise organizations. After all, what use is all that data you’re generating if you can’t interpret it...
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Big data analytics are a must for modern enterprise organizations. After all, what use is all that data you’re generating if you can’t interpret it...
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful...
We are excited and honored to announce that CRM Magazine has named NGDATA a “Rising Star” in its CRM Market Awards for 2016! “Wouldn’t it be nice to...
Banking is entering a new frontier. Less banking is done in physical branches, as more consumers conduct banking activities online. With consumers...
By: Steven Noels, CTO and Co-Founder, NGDATA We’re in an age where companies are able to collect, analyze and make use of customer data from more...
NGDATA’s CEO, Luc Burgelman, talks about the importance of marketers personalizing the customer experience. The measure of success for marketers is...
Any business looking to be competitive must have an effective marketing strategy. With the goal of long-term success, the most effective strategies...
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has...
Customer churn has become one of the top issues for most financial institutions. It costs significantly more to acquire new customers than retain...
Enterprise marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice...