How Banks Can Unleash First-Party Data Safely
In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting...
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In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting...
The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering...
Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 billion in 2021 to $835.2 billion by 2026. Mobile...
Legacy banks are under pressure from digital-first neobanks that offer convenience and modern services. To stay competitive, traditional banks must...
Companies are moving from complete rebrands to brand refreshes to avoid high costs and risks. Minor updates, such as changes in color or typography,...
With the phase-out of third-party cookies by 2025, marketers are adopting identity resolution, which uses first- and zero-party data to identify...
Composable banking enhances digital customer experiences by utilizing modular components rather than monolithic systems, allowing financial...
AI's impact on banking jobs remains limited, particularly in community banks, where customers and leaders prefer human interactions. While AI may...
Artificial intelligence (AI) is revolutionizing marketing strategies by providing tools that enhance efficiency and effectiveness across various...
Pepsi has launched its first significant logo redesign in 14 years, aiming to blend modern aesthetics with nostalgic elements. The updated visual...