Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 billion in 2021 to $835.2 billion by 2026. Mobile marketing, a significant component, is expected to grow from 13.7% to 16.9% of marketing budgets in the US by 2023. Social media advertising, a key driver, is predicted to double its global spending to $262 billion by 2028. The pandemic accelerated e-commerce, with US revenue rising from $516 billion in 2019 to $644 billion in 2020, and it is expected to reach $1,011 billion in 2023.
The study analyzed marketing spending by banks with $2 billion to $10 billion of assets and found that banks reporting marketing expenses grew more...
Digital lending is growing rapidly, with the market valued at $11.6 billion in 2023. Banks contribute 33% of this revenue, and small business loans...
Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across...
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