Water Cooler Talk

Five reasons why identity resolution will replace third-party cookies

With the phase-out of third-party cookies by 2025, marketers are adopting identity resolution, which uses first- and zero-party data to identify users. This method leverages behavioral data for personalized marketing, enhances revenue through targeted follow-ups, boosts mailing list growth, and improves performance marketing by converting anonymous traffic into known users.

Jenn Day
Jun 13, 2024

Read the TechRadar article here.

Here is a brief summary:

  • Third-party cookies will expire in 2025, creating challenges for marketers.
  • Identity resolution uses first- and zero-party data to identify users.
  • It leverages behavioral data to understand customer preferences.
  • Enhances revenue by recovering cart abandonments with personalized follow-ups.
  • Boosts mailing list growth through targeted offers.
  • Improves performance marketing by turning anonymous traffic into known users.
Water Cooler Talk

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