Composable banking enhances digital customer experiences by utilizing modular components rather than monolithic systems, allowing financial institutions to quickly adapt to market changes and integrate new services seamlessly. This approach improves operational efficiency, customer engagement, and supports innovation. Examples of successful implementation include Varo Bank and MoneyLion, which have leveraged composable banking to offer personalized financial products, demonstrating the practical benefits of this modern banking model.
Digital marketing maturity in the banking industry continues to lag due to regulatory compliance, legacy technology, and a lack of expertise. Banks...
The importance of integrating emotion and technology in banking marketing to enhance ROI. Banks should focus on customers’ financial wellbeing, which...
Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
