Pepsi has launched its first significant logo redesign in 14 years, aiming to blend modern aesthetics with nostalgic elements. The updated visual identity features a striking electric blue and black palette while reintegrating the Pepsi name within the iconic globe, a change driven by consumer feedback. This redesign is intended to evoke the “ripple, pop, and fizz” that defines the brand's essence.
Brandformance combines branding and performance marketing to measure the effectiveness of a marketing strategy. A blended approach of branding and...
Companies are moving from complete rebrands to brand refreshes to avoid high costs and risks. Minor updates, such as changes in color or typography,...
The recent regulatory updates to Sections 1071 and 1033 will significantly impact financial institutions' training and policy management. These...
NGDATA is a global digital experience company that partners with businesses to harness the power of data to drive customer-centricity
