Resources - NGDATA | Thought Leadership (7)

Thought Leadership

Contextual Relevance and the Customer Experience

When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to...

Jenn Day Feb 20, 2019

Thought Leadership

The Omni-Channel Customer Experience: Be Where Your Customers Are

Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers...

Jenn Day Feb 14, 2019

Thought Leadership

6 Marketing Ideas for Banks and Financial Institutions

Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their...

Jenn Day Feb 12, 2019

Thought Leadership

Customer Experience is Defined by Relevancy

We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As...

Jenn Day Feb 11, 2019

Thought Leadership

For the Marketer, By the Marketer

To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and...

Jenn Day Feb 6, 2019

Thought Leadership

Banks and Real-Time Personalization

As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a...

Jenn Day Feb 4, 2019

Thought Leadership

Turning Prospects into Customers, and Customers into Advocates

Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...

Jenn Day Jan 22, 2019

Thought Leadership

Build the Best Customer Experience Strategy for Your Brand

Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But,...

Jenn Day Jan 16, 2019

Thought Leadership

A Bright Idea for Open Banking

Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS, we all...

Jenn Day Jan 14, 2019

Big Data

The Top 2018 Customer Experiences: A Success Round Up

Recently we co-hosted a webinar with Forrester on how to go From Campaigns to Conversations: Turn your static, manual marketing campaigns into...

Jenn Day Dec 19, 2018

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Contextual Relevance and the Customer Experience

The Omni-Channel Customer Experience: Be Where Your Customers Are

6 Marketing Ideas for Banks and Financial Institutions

Customer Experience is Defined by Relevancy

For the Marketer, By the Marketer

Banks and Real-Time Personalization

Turning Prospects into Customers, and Customers into Advocates

Build the Best Customer Experience Strategy for Your Brand

A Bright Idea for Open Banking

The Top 2018 Customer Experiences: A Success Round Up

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