What is One-to-One Marketing?
One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on...
Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS, we all know what happens when two or more players fight it out to have their technology recognised as the global standard: one wins, and the other fades into the... Read more »
One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on...
What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since,...
One-to-one marketing is a customer relationship management strategy that centers on personalized and relevant interactions with the individual...