6 tips for banks to deepen customer relationships during the crisis
Recently we were Finextra’s guest for a webinar on ‘Big Data: Empowering banks to drive customer-centricity’ (rewatch the full webinar here). In an...
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Recently we were Finextra’s guest for a webinar on ‘Big Data: Empowering banks to drive customer-centricity’ (rewatch the full webinar here). In an...
Banks are drowning in data If there is one thing banks are drowning in these days, it’s data. Most banks own huge data assets, sourced from and...
As already mentioned in the first part of this blog series, we often get the reaction of organizations that they’re already working on CX or that...
Expectations versus reality When we talk to organizations about customer experience (CX) or about CX tooling, we often get the reaction that they are...
If there’s one area where the war for talent is raging, it’s data science. “Europe needs 346,000 more data scientists by 2020”, a recent IT Pro...
Consumer habits change over time and the way banks engage with their customers evolves. Mainly because of increasing pressure. On the one hand due to...
As a highly-regulated industry, banking has traditionally focused on locking data down and making it secure. But a new breed of digital-first...
Businesses have a lot to learn from Marie Kondo. The Queen of Decluttering has carved out a lucrative career as an “organising consultant” whose...
Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved,...
Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich,...