Resources - NGDATA | Jenn Day (32)

Thought Leadership

If the Martech Stack Only Had a Brain…

Today, we are in the Age of the Customer, an age that differs from its predecessors. The balance of power has officially shifted from the business’...

Jenn Day Sep 28, 2017

Thought Leadership

Banks: Segmented Marketing Continues to Turn Off Your Customers

Customers no longer compare their bank’s customer experience to that of other banks, but to brands like Google, Apple, Facebook and Amazon. These...

Jenn Day Sep 25, 2017

Product News

How to Choose the Right Customer Data Platform: 20 Data Analysts & Marketers Reveal the Most Important Features to Look for in a CDP

Today’s enterprises gather a larger volume of data about their customers and prospects than ever before. To fully leverage that data, companies look...

Jenn Day Sep 21, 2017

Thought Leadership

NGDATA’s 2017 Consumer Banking Survey Results

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 21, 2017

Thought Leadership

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 19, 2017

Tips & Tricks

Your Brand’s Power With Individual-Level Marketing

In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable,...

Jenn Day Sep 18, 2017

Tips & Tricks

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever...

Jenn Day Sep 13, 2017

Tips & Tricks

What is Customer Marketing Analytics? Challenges, Best Practices, and More

Customer marketing analytics is a solution for gaining customer insights to deliver superior customer experiences tailored to customers’ preferences...

Jenn Day Sep 11, 2017

Data-Driven Marketing

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation...

Jenn Day Aug 30, 2017

Tips & Tricks

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

Data scientists are inquisitive and often seek out new tools that help them find answers. They also need to be proficient in using the tools of the...

Jenn Day Aug 21, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

If the Martech Stack Only Had a Brain…

Banks: Segmented Marketing Continues to Turn Off Your Customers

How to Choose the Right Customer Data Platform: 20 Data Analysts & Marketers Reveal the Most Important Features to Look for in a CDP

NGDATA’s 2017 Consumer Banking Survey Results

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Your Brand’s Power With Individual-Level Marketing

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

What is Customer Marketing Analytics? Challenges, Best Practices, and More

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

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