The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever before to make an impact with their customers and prospects. They can now create personalized content and deliver it across channels to consumers in formats that may have seemed impossible to personalize at scale (at least not without substantial time, effort and cost) just a few short years ago.

Personalized videos have become an effective tool in the marketer’s toolbox for real-time marketing efforts. They reach prospects and customers with relevant content at the right moment, and they’re powerful tools for enhancing the customer experience.

Knowing this, it’s important to understand that the customer journey is no longer a linear process, but rather a more complex and multi-dimensional experience. This means that the lines between traditional marketing, sales and service departments are becoming blurred, as they all become responsible for touchpoints along a customer journey. It affects every interaction with a customer, and each should be as relevant and personalized as possible to maximize CLV and NPS. To connect with your customers on a one-to-one manner, you must be able to recommend personalized, relevant offers and messages.

Data-driven videos can be used in all phases of the customer journey at a variety of touchpoints. Whatever your business objective – from sales and onboarding, to service calls, cross-selling, and renewal communications – a personalized video is an engaging and relevant asset.

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