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Thought Leadership

What is Customer-Centric?

Customer-centric organizations prioritize providing exceptional customer experiences, target their most valuable customers with relevant offers, and...

Jared Fries Mar 13, 2024
Thought Leadership

What is Customer Churn?

A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as...

Jenn Day Jul 19, 2023
Thought Leadership

What is Customer-Centric?

A Definition of Customer-Centric Customer-centric, in theory, is pretty self-explanatory. But, businesses that take a customer-centric approach do...

Jenn Day Jul 6, 2023
Tips & Tricks

Making the Shift From B2C to C2B

Customers are now in the driver’s seat. Thanks to the internet and social media, they are networked and connected, and their influence is...

Jenn Day Mar 9, 2023
Tips & Tricks

The Promise of Customer-Centricity

Imagine a world where businesses could identify opportunities and concerns associated with each of their customers before they happen—and then take...

Jenn Day Jan 27, 2023
Tips & Tricks

Becoming Humanized

Companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal – to get to the...

Jenn Day Jul 26, 2022
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