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COMPANY NEWS

Tips & Tricks

Making the Shift From B2C to C2B

Customers are now in the driver’s seat. Thanks to the internet and social media, they are networked and connected, and their influence is...

Tips & Tricks

The Promise of Customer-Centricity

Imagine a world where businesses could identify opportunities and concerns associated with each of their customers before they happen—and then take...

Tips & Tricks

Becoming Humanized

Companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal – to get to the...

Thought Leadership

CDP Best Practices – C-level Perspectives

Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data...

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