Making the Shift From B2C to C2B
Customers are now in the driver’s seat. Thanks to the internet and social media, they are networked and connected, and their influence is...
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Customers are now in the driver’s seat. Thanks to the internet and social media, they are networked and connected, and their influence is...
Imagine a world where businesses could identify opportunities and concerns associated with each of their customers before they happen—and then take...
Companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal – to get to the...
A digital customer experience is an exchange of data for goods and services. Customers are generally comfortable sharing their personal data if they...
Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data...
Personalize every experience and increase customer lifetime value (CLTV) with in-built software for cross-selling success. For businesses across...
How to achieve true personalization with mature customer data Personalization. We may hear the term a lot in discussions surrounding customer...
A citizen developer is a non-programmer who builds business applications using development tools that do not require or only at a very low level,...
As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain...
Recently NGDATA was the CDP Institute’s guest for a webinar on how to get the most out of your Customer Data Platform (CDP). How do you pick the...