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Thought Leadership

The Cost of Customer Experience

A Price Worth Paying? With over 45% of businesses prioritizing customer experience over pricing and product development, it’s important to understand...

Jenn Day May 20, 2021
Thought Leadership

It’s What’s On The Inside That Counts

Why A CDP Should Be Part Of Your Tech Offering The CDP marketplace is growing at a rapid rate, with large M&As have taken place in recent months,...

Jens Ponnet Apr 8, 2021
Thought Leadership

A CDP For All Stages Of Customer Data Maturity

When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go but are...

Jenn Day Feb 22, 2021
customer engagement

Can your Brand Compete in the Digital Economy?

The digital economy has made it easier than ever to reach potential customers. But with this easy access also comes a glut of competitors. After all,...

Jens Ponnet Sep 27, 2020
Thought Leadership

Getting value out of a CDP: The first use case

Recently NGDATA was the CDP Institute’s guest for a webinar on how to get the most out of your Customer Data Platform (CDP). How do you pick the...

admin Jun 26, 2020
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