Resources - NGDATA | Thought Leadership (4)

Thought Leadership

First-party data & CDPs: A recipe for first-class customer experiences

Transforming first-party data into meaningful experiences with customer data software The value of first-party data is the topic on every marketer’s...

admin Mar 10, 2022

Thought Leadership

Customer Data: The Currency Banks Need for Richer Experiences

Fewer Mortar and Bricks, More Digital Clicks It’s an understatement to say it’s time for banks to digitize. Digital banking channels are preferred to...

Sabine Lambrecht Feb 23, 2022

Thought Leadership

Creating a Roadmap Towards Data-driven Personalization

How to achieve true personalization with mature customer data Personalization. We may hear the term a lot in discussions surrounding customer...

Jens Ponnet Dec 24, 2021

Thought Leadership

Building Real-time Infrastructure: Best Practices

How to lay the foundations for effective real-time engagement Engaging customers with hyper-targeted interactions in real time is not a new priority...

Jenn Day Dec 14, 2021

Thought Leadership

The Here and Now: Enabling Real-time Conversations

How to create dialogs that customers want to be part of Using big data to provide customers with the interactions they want and need is the future of...

Jens Ponnet Dec 8, 2021

Thought Leadership

Tapping Into Your Customer Experience Potential with a Mature Data Strategy

Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses, so engaging customers with relevant...

Jenn Day Nov 15, 2021

Thought Leadership

Leveraging your customer data with business use cases

Why it’s time to overcome cross-sector challenges with specific use cases A Changing Digital Landscape With 60% of customers expecting better digital...

Jenn Day Jul 20, 2021

Thought Leadership

How to Stand Out in the CDP Crowd

The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years. There are a...

Jenn Day Jun 25, 2021

Thought Leadership

Cookies are Crumbling. Get Solid Customer Data That Builds Better Relationships

Why it’s time to prioritize first-party data and how businesses can prepare An Age of Data Appreciation Conversations around data privacy have been...

Jenn Day Jun 18, 2021

Uncategorized

The way forward for real telco connectivity

The theme of this year’s world telecommunications day was Accelerating Digital Transformation in Challenging Times, which seems to resonate with the...

Jenn Day May 27, 2021

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COMPANY NEWS

First-party data & CDPs: A recipe for first-class customer experiences

Customer Data: The Currency Banks Need for Richer Experiences

Creating a Roadmap Towards Data-driven Personalization

Building Real-time Infrastructure: Best Practices

The Here and Now: Enabling Real-time Conversations

Tapping Into Your Customer Experience Potential with a Mature Data Strategy

Leveraging your customer data with business use cases

How to Stand Out in the CDP Crowd

Cookies are Crumbling. Get Solid Customer Data That Builds Better Relationships

The way forward for real telco connectivity

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