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Thought Leadership

From a MarTech Stack to a Holistic Ecosystem

Your Manual for Driving Considered Customer Experiences In what’s known as “The Great App Explosion”, where the MarTech space continues to grow with...

Jenn Day Jul 20, 2022
Thought Leadership

Rising Above the CDP Crowd

Finding the Vital Link Across the Customer Data Value Chain At NGDATA, we think it’s important to reflect on the year just gone – not only to...

Jens Ponnet Jul 11, 2022
Thought Leadership

Types of Customer Data Platforms (CDPs)

Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies...

Jenn Day Jun 23, 2022
Thought Leadership

CDP Best Practices – C-level Perspectives

Take the Confusion Out of Your CDP Campaigns With great customer experience being the ultimate goal for organizations everywhere, customer data...

Jenn Day May 31, 2022
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