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Thought Leadership

What is One-to-One Marketing?

One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on...

Jenn Day Jul 25, 2023
Thought Leadership

What is Customer Churn?

A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as...

Jenn Day Jul 19, 2023
Thought Leadership

What is Customer-Centric?

A Definition of Customer-Centric Customer-centric, in theory, is pretty self-explanatory. But, businesses that take a customer-centric approach do...

Jenn Day Jul 6, 2023
Thought Leadership

What is Customer Retention Marketing?

A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of...

Jenn Day Jul 2, 2023
Thought Leadership

CDP vs. CRM: What’s the Difference?

Customer data platforms (CDPs) and customer relationship management (CRM) software have similar functions but differ in their primary purpose. Let’s...

Jenn Day Jun 22, 2023
Thought Leadership

Get to market faster with a low code CDP

The pace of change just accelerated. Luckily, we can give our clients a head start. We know that banks need to develop and roll out digital...

Jenn Day Feb 8, 2023
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