Resources - NGDATA

Thought Leadership

If the Martech Stack Only Had a Brain…

Today, we are in the Age of the Customer, an age that differs from its predecessors. The balance of power has officially shifted from the business’...

Jenn Day Sep 28, 2017

Thought Leadership

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 19, 2017

Tips & Tricks

Your Brand’s Power With Individual-Level Marketing

In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable,...

Jenn Day Sep 18, 2017

Tips & Tricks

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever...

Jenn Day Sep 13, 2017

Tips & Tricks

What is Customer Marketing Analytics? Challenges, Best Practices, and More

Customer marketing analytics is a solution for gaining customer insights to deliver superior customer experiences tailored to customers’ preferences...

Jenn Day Sep 11, 2017

Data-Driven Marketing

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation...

Jenn Day Aug 30, 2017

Tips & Tricks

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

Data scientists are inquisitive and often seek out new tools that help them find answers. They also need to be proficient in using the tools of the...

Jenn Day Aug 21, 2017

Tips & Tricks

Next Best Offer Marketing is Customer-Centric Marketing

As a marketer, you are able to gain greater results when you work with more detailed and dynamic information on each individual customer, rather than...

Jenn Day Aug 17, 2017

Tips & Tricks

Humanizing the Digital CX: Get People-Based

People-based is often used in the phrase “people-based marketing.” In that context, it means one to one, personalized marketing. Overall, it means...

Jenn Day Aug 15, 2017

Tips & Tricks

Retaining Customers Requires Understanding Customers

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 10, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

If the Martech Stack Only Had a Brain…

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Your Brand’s Power With Individual-Level Marketing

The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey

What is Customer Marketing Analytics? Challenges, Best Practices, and More

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

Next Best Offer Marketing is Customer-Centric Marketing

Humanizing the Digital CX: Get People-Based

Retaining Customers Requires Understanding Customers

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