The Formula for Brand Loyalty: Putting Context into Content
Luc Burgelman, CEO of NGDATA, talks about putting context into content as the formula for brand loyalty. Consumers today are more conscious about...
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Luc Burgelman, CEO of NGDATA, talks about putting context into content as the formula for brand loyalty. Consumers today are more conscious about...
For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...
It’s no secret that acquiring new customers is difficult. While most companies work to derive as much value as possible from existing customers–which...
Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...
Marketing has always been an important function in the corporate landscape, but as digital media plays an increasingly prominent role in everyday...
Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...
Product-centric companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal –...
When it comes to the customer experience, many challenges that banks face are rooted in technology. But it’s not what you think – at least, not...
Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee,...
Imagine a world where financial institutions could identify opportunities and concerns associated with each of their customers before they happen –...