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Tips & Tricks

Personalized Video is a Powerful Sales Driver

It’s a misnomer that personalized video can only be used for loyalty, customer service and retention purposes because the customer relationship has...

Tips & Tricks

What is Next Best Offer?

A Definition of Next Best Offer Companies are learning that tapping into customer analytics and knowing customers at the individual level is the best...

Thought Leadership

The Promise of Customer-Centricity

Imagine a world where businesses could identify opportunities and concerns associated with each of their customers before they happen—and then take...

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