Resources - NGDATA (40)

Company News

Significant Interest in Real-Time Customer Insights Spurs NGDATA’s Latest Expansion to France

NGDATA is expanding into France to meet the continued increase in demand for Lily Enterprise™, our next generation customer data platform, in this...

Jenn Day Mar 29, 2017

Tips & Tricks

The Marketer’s Challenge: Giving Credit Where Credit is Due

Marketers looking to optimize their media investments today face an extremely difficult directive — accurately allocating credit for a conversion or...

Jenn Day Mar 23, 2017

Tips & Tricks

Tip #1 in Achieving Customer Centricity

It’s not easy for organizations to become customer-centric. So, what prevents them from getting there? There are roadblocks which need to be...

Jenn Day Mar 21, 2017

Tips & Tricks

Customer Retention Technology: Retain Customers and Increase Profits

Customer retention involves the number of customers lost over a period of time. Businesses often struggle to keep up customer retention rates for a...

Jenn Day Mar 13, 2017

Thought Leadership

An NGDATA Guide: 9 Tips to Achieve Customer Centricity

Customer centricity is not a new concept. It first appeared over 20 years ago with the advent of customer relationship management. Today, it’s back...

Jenn Day Mar 8, 2017

Tips & Tricks

What Is Personalized Marketing? A Look at How Personalized Marketing Works, Benefits, Best Practices, and More

Definition of Personalized Marketing Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to...

Jenn Day Mar 6, 2017

Tips & Tricks

What Is Data-Driven Marketing? A Look at How Data-Driven Marketing Works, Benefits, Challenges, and Best Practices for Implementing Data-Driven Marketing Campaigns

Definition of Data-Driven Marketing Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated...

Jenn Day Mar 2, 2017

Tips & Tricks

The Value of Customer Intelligence Technology

Customer intelligence entails gathering and analyzing information about customers. Through customer intelligence, you gain information about their...

Jenn Day Feb 28, 2017

Tips & Tricks

What is Database Marketing? Challenges, Definition and Best Practices for Implementing a Database Marketing Program

Database Marketing Definition Database marketing can be defined as the collection, analysis, and interpretation of customer data in order to drive...

Jenn Day Feb 22, 2017

Thought Leadership

Webinar Replay: Stop Talking Customer-Centric, Start Being Customer-Centric

Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer...

Jenn Day Feb 21, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Significant Interest in Real-Time Customer Insights Spurs NGDATA’s Latest Expansion to France

The Marketer’s Challenge: Giving Credit Where Credit is Due

Tip #1 in Achieving Customer Centricity

Customer Retention Technology: Retain Customers and Increase Profits

An NGDATA Guide: 9 Tips to Achieve Customer Centricity

What Is Personalized Marketing? A Look at How Personalized Marketing Works, Benefits, Best Practices, and More

What Is Data-Driven Marketing? A Look at How Data-Driven Marketing Works, Benefits, Challenges, and Best Practices for Implementing Data-Driven Marketing Campaigns

The Value of Customer Intelligence Technology

What is Database Marketing? Challenges, Definition and Best Practices for Implementing a Database Marketing Program

Webinar Replay: Stop Talking Customer-Centric, Start Being Customer-Centric

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