6 Opportunities & Challenges for Customer-Centric Businesses

NGDATA’s CEO, Luc Burgelman, talks about the importance of understanding the opportunities and challenges before transforming your business into a customer-centric one.

Customer centricity is a way of thinking and acting whereby individual customer needs and preferences effectively drive all business processes and functions. This includes:

• Interacting with customers via the channels they prefer;
• Tailoring product and service offerings to each customer according to individual needs and preferences;
• Anticipating—and fulfilling—customer needs at the right time and place.

For many product-centric enterprises, this can be a very different way of operating. So before diving head first into transforming your business into a customer-centric one, it is critical to understand the opportunities and challenges for customer-centric businesses.

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