An NGDATA Guide: Four Surefire Ways to Improve the Customer Experience
Every business wants to create an exceptional customer experience. After all, it’s those unforgettable experiences that turn ordinary customers into...
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Every business wants to create an exceptional customer experience. After all, it’s those unforgettable experiences that turn ordinary customers into...
The European Union (EU) General Data Protection Regulation (GDPR) is being touted as “the most important change in data privacy regulation in 20...
Personalized marketing, once about broad segmentation and addressing customers or prospects by their first name in an email greeting, has undergone a...
More businesses are realizing the value of video marketing for attracting prospects, nurturing leads, and converting leads to customers. But when it...
Inbound marketing is a must for modern enterprises, but a comprehensive inbound marketing strategy has many elements and moving parts. From...
A Definition of Multi-Touch Attribution Model Multi-touch attribution is a marketing tech function of an advanced attribution solution. This model...
Your financial institution has access to so much customer information, but unless you can use this intelligence quickly and effectively, all that...
A Definition of Customer Experience Customer experience (CX) is a term that has gained a lot of steam in the past couple of years, and it is one of...
In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable,...
Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever...