Thought Leadership
What is Big Data?
A Definition of Big Data Big Data is everywhere. But, do you really know what it is and how it can help your business? SAS perfectly captures Big...
ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE
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Thought Leadership
What is Customer Experience Management?
A Definition of Customer Experience Management Customer experience management (CEM) describes how a company takes control of its interactions with...
Jenn Day
Oct 16, 2015
Thought Leadership
Telcos Need to Place a Premium on Big Data
If you’ve been reading this blog, you know that we’re all about the customer experience, and helping organizations use their data to create...
Jenn Day
Sep 15, 2015
Thought Leadership
What is Predictive Analytics?
Definition of Predictive Analytics Predictive analytics involves extracting data from existing data sets with the goal of identifying trends and...
Jenn Day
Jul 16, 2015
Thought Leadership
What Is Customer Acquisition?
A Definition of Customer Acquisition Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading...
Jenn Day
Jul 2, 2015
Big Data solution
The Rise of the Citizen Data Scientist
We have written a few times about the data scientist profession here in this space (and by the way, we’re hiring for that role as we speak!). The...
Jenn Day
Apr 28, 2015
Customer Intelligence Solution
2015 is All About the Customer Experience. Marketers, Are You Ready?
I read a recent report from Dr. Natalie Petouhoff of Constellation Research that stated how and why driving excellence in customer experiences is a...
Jenn Day
Apr 7, 2015
Thought Leadership
Time for Banks to Get Personal
As you may have seen, NGDATA announced the results of a recent survey that examined consumer views on their loyalty, channels with which they...
Jenn Day
Nov 12, 2014
Big Data solution
On Data Wrangling & Machine Learning
Luigi Vacca, Data Scientist at NGDATA, October 28, 2014 Recently, I came across a piece in The New York Times that examined the prevalence of...
Jenn Day
Oct 28, 2014
Big Data solution
Getting Real with Big Data in 2014: Celebrating 20 Editions of the Big Data Meet Up
Steven Noels / January 27, 2014 2014 is going to be the year that businesses get real with big data. This was the topic and overall consensus at last...
Jenn Day
Jan 27, 2014
