Resources - NGDATA | Thought Leadership (12)

Thought Leadership

An NGDATA Infographic: The NGDATA CDP Throughout Customer Journey

Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from...

Jenn Day May 21, 2018

Thought Leadership

An NGDATA Webinar Replay: From Customer Data to Customer Experiences

From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a...

Jenn Day May 15, 2018

Thought Leadership

CDP vs. DMP: What’s the Difference?

CDP vs DMP – What Are They? Customer Data Platform (CDP) is defined by David Raab, Founder of the CDP Institute, as “a marketer-managed system that...

Jenn Day May 14, 2018

Thought Leadership

An NGDATA Use Case: Micro-Targeting and the Customer Experience

Micro-targeting is only possible when you can gain an understanding of your customers across a broad range of behaviors, preferences and context. To...

Jenn Day May 9, 2018

customer engagement

3 Examples of Great Experiential Marketing

Sometimes known as engagement marketing, experiential marketing aims to immerse customers in products by engaging them in various ways. Companies...

Jenn Day Apr 16, 2018

Thought Leadership

What is Marketing Analytics?

All businesses have a wealth of data at their fingertips that can provide insights to inform marketing strategy, attract and retain customers, and...

Jenn Day Apr 4, 2018

Thought Leadership

GDPR Will See Companies Treat Their Customers With Renewed Respect

On 25 May 2018, the General Data Protection Regulation (GDPR) will begin to take effect. The regulation, which aims to strengthen and unify data...

Jenn Day Mar 20, 2018

Thought Leadership

How to Identify (and Leverage) Customer Journey Touchpoints

Customer touchpoints are the places where customers interact with your brand, including your website, online ads, ratings, reviews, and your customer...

Jenn Day Mar 19, 2018

Thought Leadership

The Power of Personalized, Smart Videos for the Customer Experience

Those of you who follow this space closely know that we at NGDATA have a strong belief that smart personalized videos can have an enormous impact on...

Jenn Day Mar 14, 2018

Thought Leadership

The GDPR Opportunity: Getting Customer Experience Right

NGDATA’s CEO, Luc Burgelman, talks about GDPR and getting the most out of your customer data. With the EU’s General Data Protection Regulation (GDPR)...

Jenn Day Mar 6, 2018

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

An NGDATA Infographic: The NGDATA CDP Throughout Customer Journey

An NGDATA Webinar Replay: From Customer Data to Customer Experiences

CDP vs. DMP: What’s the Difference?

An NGDATA Use Case: Micro-Targeting and the Customer Experience

3 Examples of Great Experiential Marketing

What is Marketing Analytics?

GDPR Will See Companies Treat Their Customers With Renewed Respect

How to Identify (and Leverage) Customer Journey Touchpoints

The Power of Personalized, Smart Videos for the Customer Experience

The GDPR Opportunity: Getting Customer Experience Right

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