Resources - NGDATA | Thought Leadership (11)

Thought Leadership

An NGDATA Experience Publication: Your Customers, Your Brand

A marketer’s success hinges on the abilities of their brand to drive business and grow revenue. Because of this, you are in a unique position to...

Jenn Day Jun 27, 2018

Thought Leadership

What is Machine Learning (and How Does It Work)?

The rise of AI-enabled applications from tech companies like Google has seen a corresponding rise in interest around the science that drives it....

Jenn Day Jun 26, 2018

Thought Leadership

Data Mining vs. Machine Learning: What’s the Difference?

We’ve watched as artificial intelligence moved from the realm of science fiction into applications that not only help businesses get better results...

Jenn Day Jun 22, 2018

Thought Leadership

GDPR And The Trusted Framework For Data Privacy

NGDATA’s CEO, Luc Burgelman, talks about “GDPR And The Trusted Framework For Data Privacy” in Forbes. Designed to bolster and bring together...

Jenn Day Jun 21, 2018

Thought Leadership

Data-Driven Marketing: It’s All About the Individual

Traditional marketing endeavors involve segmentation – you create marketing programs by segmenting customers collectively, mainly through static...

Jenn Day Jun 19, 2018

Thought Leadership

Financial Institutions: Putting the Customer at the Heart of Your Business

Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee,...

Jenn Day Jun 13, 2018

Thought Leadership

Credit Unions and Digital Transformation

Credit unions run their business as “not-for-profit” – by the people, for the people – with serving their members as their core value. To accomplish...

Jenn Day Jun 11, 2018

Thought Leadership

Digital Transformation and the Customer Experience

Today’s consumers demand a unified, omni-channel experience with the brands they trust, but it’s impossible for companies to create a truly...

Jenn Day Jun 5, 2018

Thought Leadership

For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric

Hospitality marketing departments face many challenges: a lot of processes are still following a slow batch rhythm, there is a lot of data...

Jenn Day May 30, 2018

Thought Leadership

Real-Time Personalization Throughout the Customer Experience

As customers consume content on the go via various channels, something critical is happening — that customer is becoming a significant factor in your...

Jenn Day May 29, 2018

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An NGDATA Experience Publication: Your Customers, Your Brand

What is Machine Learning (and How Does It Work)?

Data Mining vs. Machine Learning: What’s the Difference?

GDPR And The Trusted Framework For Data Privacy

Data-Driven Marketing: It’s All About the Individual

Financial Institutions: Putting the Customer at the Heart of Your Business

Credit Unions and Digital Transformation

Digital Transformation and the Customer Experience

For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric

Real-Time Personalization Throughout the Customer Experience

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