Resources - NGDATA | Data-Driven Marketing (2)

Tips & Tricks

Personalized Marketing: 29 Experts Reveal the Most Overlooked Aspects of Personalized Marketing (and Why They Matter)

Personalized marketing, once about broad segmentation and addressing customers or prospects by their first name in an email greeting, has undergone a...

Jenn Day Nov 29, 2017

Thought Leadership

Moderator Liz Miller Hosts Marketing Experts Jeroen Bronselaer and Cindy Vandecasteele to Examine How Brands Can Drive More Profitable Customer Experiences

We announced details of our upcoming webinar, “Your Customers, Your Brand: Transforming Brands with Customer-Centric Marketing” in partnership with...

Jenn Day Nov 28, 2017

Thought Leadership

Video Marketing: It’s Time to Get Personal

Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across...

Jenn Day Nov 20, 2017

Thought Leadership

Data-Driven Decision Making and Analytics Maturity of Traditional Financial Institutions Lag Behind Those of Digital Native Companies

New research released today from the International Institute for Analytics (IIA) explores the relationship between data-driven decision making,...

Jenn Day Nov 14, 2017

Tips & Tricks

Most Effective Video Marketing Strategies: 32 Marketing Pros Reveal the Top Video Marketing Strategies that Generate Results

More businesses are realizing the value of video marketing for attracting prospects, nurturing leads, and converting leads to customers. But when it...

Jenn Day Oct 30, 2017

Thought Leadership

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

Most marketers today understand that having a superior customer experience is crucial for their brand’s success and longevity. The promise of...

Jenn Day Oct 25, 2017

Tips & Tricks

Banks: Achieve True Customer Centricity With the Right Technology

Your financial institution has access to so much customer information, but unless you can use this intelligence quickly and effectively, all that...

Jenn Day Oct 5, 2017

Thought Leadership

If the Martech Stack Only Had a Brain…

Today, we are in the Age of the Customer, an age that differs from its predecessors. The balance of power has officially shifted from the business’...

Jenn Day Sep 28, 2017

Thought Leadership

Banks: Segmented Marketing Continues to Turn Off Your Customers

Customers no longer compare their bank’s customer experience to that of other banks, but to brands like Google, Apple, Facebook and Amazon. These...

Jenn Day Sep 25, 2017

Thought Leadership

NGDATA’s 2017 Consumer Banking Survey Results

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer...

Jenn Day Sep 21, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Personalized Marketing: 29 Experts Reveal the Most Overlooked Aspects of Personalized Marketing (and Why They Matter)

Moderator Liz Miller Hosts Marketing Experts Jeroen Bronselaer and Cindy Vandecasteele to Examine How Brands Can Drive More Profitable Customer Experiences

Video Marketing: It’s Time to Get Personal

Data-Driven Decision Making and Analytics Maturity of Traditional Financial Institutions Lag Behind Those of Digital Native Companies

Most Effective Video Marketing Strategies: 32 Marketing Pros Reveal the Top Video Marketing Strategies that Generate Results

An NGDATA Webinar: Connecting the Customer Experience – Nov. 14

Banks: Achieve True Customer Centricity With the Right Technology

If the Martech Stack Only Had a Brain…

Banks: Segmented Marketing Continues to Turn Off Your Customers

NGDATA’s 2017 Consumer Banking Survey Results

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