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Report Highlights the Best Times to Post to Social Platforms in 2024

In 2024, the best times to post on social media vary by platform. For Facebook, Mondays through Thursdays, particularly mid-morning to early afternoon, are optimal. Instagram sees peak engagement from late morning to early afternoon on weekdays, especially Tuesdays to Thursdays. LinkedIn performs best during business hours early in the week, while TikTok and YouTube favor afternoons and evenings, respectively. Pinterest’s engagement peaks early in the morning on weekdays. Tailoring posting schedules to these times can enhance reach and engagement across different social media platforms.

Jenn Day
Aug 1, 2024

Read the Social Media Today article here.

Here is a brief summary:

  • Facebook:
    Best times: Mondays from 9 a.m. to noon; Tuesdays from 9 a.m. to 2 p.m. and 5 p.m.; Wednesdays from 9 a.m. to 3 p.m. and 5 p.m.; Thursdays from 8 a.m. to 2 p.m. and 5 p.m.; Fridays from 9 to 11 a.m.
    Best days: Mondays through Thursdays
    Worst day: Sundays
  • Instagram:
    Best times: Mondays from 11 a.m. to 2 p.m.; Tuesdays from 10 a.m. to 4 p.m.; Wednesdays from 9 a.m. to 4 p.m.; Thursdays from 9 a.m. to 1 p.m. and 2 p.m.; Fridays at 11 a.m.
    Best days: Tuesdays, Wednesdays, and Thursdays
    Worst day: Sundays
  • LinkedIn:
    Best times: Tuesdays and Wednesdays from 10 a.m. to noon; Thursdays at 10 a.m.
    Best days: Tuesdays through Thursdays
    Worst days: Weekends
  • TikTok:
    Best times: Tuesdays and Thursdays from 2 p.m. to 5 p.m.
    Best days: Tuesday and Saturday
    Worst day: Sunday
  • YouTube:
    Best time: 6 p.m. on Friday
    Best days: Fridays
    Worst day: Monday
  • Pinterest:
    Best times: Tuesdays through Fridays at 1 a.m.; Thursdays at 3 a.m.
    Best days: Weekdays
    Worst days: Weekends
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