In today’s rapidly evolving digital landscape, businesses must leverage cutting-edge technologies to stay ahead. NGDATA’s Intelligent Engagement Platform (IEP) stands out as a revolutionary solution, transforming how organizations manage and utilize customer data. As highlighted in the recent NGDATA RealCDP Certificate and Report, NGDATA’s IEP offers a robust set of capabilities that meet all RealCDP certification criteria, setting a new standard in the industry.
Read Full Report
Comprehensive Data Management
NGDATA’s Intelligent Engagement Platform excels in effectively ingesting, storing, managing, and distributing data. It segments data into two primary types: Interaction Store data, which captures customer interactions as immutable events, and Entity Store data, which ingests client data from various sources. This disciplined data modeling approach allows NGDATA to create a rich data architecture tailored to the specific needs of each client.
Advanced Analytical Capabilities
NGDATA’s IEP includes proprietary out-of-the-box (OOTB) capabilities that enhance core CDP functionalities. Clients benefit from predefined interaction aggregates, metrics, and derivative data sets, enabling best practices in omnichannel marketing from day one. The platform’s data aggregation engine, supported by the NGDATA Expression Language (NEL), allows clients to build highly customized data sets and metrics with real-time processing capabilities.
Personalization and Customer Journey Orchestration
One of the standout features of NGDATA’s IEP is its ability to create unique, customized customer profiles. Although currently requiring significant technical expertise, the platform’s personalization capabilities are closely linked with DNA Entities, allowing users to apply existing attributes to create customized segments and target audiences. While the customer journey orchestration functionality is not yet user-friendly, ongoing improvements promise to enhance this capability significantly.
Real-Time Processing and Integration
Built on open-source Apache NiFi, NGDATA’s IEP offers a rich set of OOTB connectors supporting data and application integration. Custom integrations, such as those with Facebook, are also available, ensuring seamless connectivity across various platforms. The platform supports real-time data updates, crucial for maintaining accurate and up-to-date customer profiles.
Commitment to Continuous Improvement
NGDATA’s dedication to continuous improvement is evident in its rapid evolution over the past few years. Since becoming the first CDP platform to be certified as a RealCDP in February 2020, NGDATA has enhanced its Core CDP, CDP Enhanced, and CDP Stack capabilities. This commitment ensures that the platform remains on par with industry leaders and continues to provide sophisticated analytical, personalization, and customer journey orchestration capabilities.
NGDATA’s Intelligent Engagement Platform is a comprehensive solution optimized from day one to establish a single view of the customer and execute intelligent interactions across complex omni-channel enterprises. Its robust data management, advanced analytical capabilities, and real-time processing features make it an invaluable tool for businesses looking to enhance their customer engagement strategies. As NGDATA continues to expand its client base beyond financial services and banking, it remains a pioneering force in the customer data management space, setting the stage for the future of intelligent engagement.
Learn more about NGDATA
