NGDATA earns the RealCDP certification for the fourth year in a row

The CDP Institute solidifies NGDATA’s role as a trusted vendor in the CDP market with a wide range of capabilities. For the fourth year, NGDATA has received the RealCDP certification.

In 2020, NGDATA’s Intelligent Engagement Platform was the first CDP vendor in the world to receive the RealCDP recognition. This certification identifies CDPs with a five-point checklist of features needed to provide a complete, unified, accessible customer database.

17 CDP-related capabilities are grouped into three main categories: Core CDP, CDP Enhancement, and CDP Stack. NGDATA meets all requirements with “a rich set of out-of-the-box dashboards and static reports” as an extra validation of its strong analytical skills. The CDP Institute categorizes NGDATA as ‘Campaign CDP’, as they combine powerful analytical capabilities with decision-making and journey orchestration.

For the full report, click here.