Water Cooler Talk

Promoting Credit Unions in the Age of Ad Blockers

Credit unions rely on digital channels to reach potential members, but ad blockers are becoming increasingly popular. To overcome this challenge, credit unions are turning to affiliate marketing, which is cost-effective, avoids ad blockers, and provides credibility and visibility.


Read the original Credit Union Times article here.

Here is a brief summary of the article:

  • Credit unions spend over 27% of their marketing budgets on digital advertising.
  • Ad blockers make traditional digital advertising less effective.
  • Affiliate marketing helps credit unions overcome ad blockers by relying on partnerships.
  • Affiliate content avoids ad blockers by creating engaging and compelling content.
  • Collaborating with affiliates enhances credibility and provides visibility for credit unions.
  • Credit unions can reach potential members actively looking for financial products through partnerships.
  • Affiliate marketing is a cost-effective way for credit unions to expand their reach and achieve measurable results.

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