5 Areas Where Your Credit Union Needs Clarity

Read the original article from Credit Union Times here.

Here is a brief summary of the article:

• Lack of clarity is the biggest problem facing credit unions.
• Credit unions need clarity in leadership, strategy, branding, marketing, and member experience.
• Leadership clarity includes developing the next level of leadership and having a clear succession plan.
• Strategy clarity is essential and can be achieved by answering six critical questions.
• Brand clarity is important to focus on what the credit union does well.
• Marketing clarity is crucial to use targeted marketing campaigns with clear messaging.
• Member experience clarity is necessary to ensure consistency across all branches.