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Thought Leadership

What is Predictive Analytics?

Definition of Predictive Analytics Predictive analytics involves extracting data from existing data sets with the goal of identifying trends and...

Jenn Day Jul 16, 2015
Thought Leadership

What Is Customer Acquisition?

A Definition of Customer Acquisition Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading...

Jenn Day Jul 2, 2015
Big Data solution

The Rise of the Citizen Data Scientist

We have written a few times about the data scientist profession here in this space (and by the way, we’re hiring for that role as we speak!). The...

Jenn Day Apr 28, 2015
Thought Leadership

Time for Banks to Get Personal

As you may have seen, NGDATA announced the results of a recent survey that examined consumer views on their loyalty, channels with which they...

Jenn Day Nov 12, 2014
Big Data solution

On Data Wrangling & Machine Learning

Luigi Vacca, Data Scientist at NGDATA, October 28, 2014 Recently, I came across a piece in The New York Times that examined the prevalence of...

Jenn Day Oct 28, 2014
Uncategorized

What Does Big Data Mean to You?

Luc Burgelman – October 1, 2014 As CEO of a big data company, I am consistently interacting with various data professionals—analysts, vendors,...

Jenn Day Oct 1, 2014
Uncategorized

Vertical Markets Driving Big Data

Luc Burgelman – June 12, 2014 I came across David Linthicum’s article in Datamation this week that examines how vertical markets will drive big data,...

Jenn Day Jun 12, 2014
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