Resources - NGDATA (37)

Thought Leadership

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...

Jenn Day Jul 17, 2017

Tips & Tricks

27 Customer Experience Pros and Business Leaders Reveal the Single Most Important First Step in Developing a Successful CX Strategy

Today’s brands are increasingly customer-centric, meaning the customer experience is everything. It’s becoming more difficult to create a standout...

Jenn Day Jul 12, 2017

Tips & Tricks

Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO (with Infographic)

Marketing has always been an important function in the corporate landscape, but as digital media plays an increasingly prominent role in everyday...

Jenn Day Jul 11, 2017

Tips & Tricks

What is Predictive Marketing? The Rise of Predictive Marketing, Challenges, Benefits, and More

A Definition of Predictive Marketing Predictive marketing is a marketing technique that involves using data analytics to determine which marketing...

Jenn Day Jul 6, 2017

Tips & Tricks

What is Experiential Marketing? Best Practices, Examples, and More

A Definition of Experiential Marketing An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off...

Jenn Day Jun 27, 2017

Thought Leadership

An NGDATA Webinar: Personalized Video in the Customer Journey – July 13

Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must...

Jenn Day Jun 26, 2017

Thought Leadership

An NGDATA Guide: 5 Keys to Humanizing the Digital Customer Experience

Product-centric companies have long looked for customer relationships where every interaction resulted in an immediate sale. That was their ideal –...

Jenn Day Jun 19, 2017

Tips & Tricks

What is Marketing Attribution? Challenges, Benefits and Best Practices for Effective Marketing Attribution

Definition of Marketing Attribution Simply defined, marketing attribution is the credit or value you assign to a given marketing touchpoint. In even...

Jenn Day Jun 13, 2017

Tips & Tricks

How Banks Can Improve the Customer Experience: 5 Tips and Best Practices

When it comes to the customer experience, many challenges that banks face are rooted in technology. But it’s not what you think – at least, not...

Jenn Day Jun 8, 2017

Tips & Tricks

The Necessities for Customer-Centric Financial Institutions

Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee,...

Jenn Day Jun 7, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

An NGDATA Webinar Replay: Personalized Video in the Customer Journey

27 Customer Experience Pros and Business Leaders Reveal the Single Most Important First Step in Developing a Successful CX Strategy

Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO (with Infographic)

What is Predictive Marketing? The Rise of Predictive Marketing, Challenges, Benefits, and More

What is Experiential Marketing? Best Practices, Examples, and More

An NGDATA Webinar: Personalized Video in the Customer Journey – July 13

An NGDATA Guide: 5 Keys to Humanizing the Digital Customer Experience

What is Marketing Attribution? Challenges, Benefits and Best Practices for Effective Marketing Attribution

How Banks Can Improve the Customer Experience: 5 Tips and Best Practices

The Necessities for Customer-Centric Financial Institutions

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