Resources - NGDATA (36)

Data-Driven Marketing

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation...

Jenn Day Aug 30, 2017

Tips & Tricks

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

Data scientists are inquisitive and often seek out new tools that help them find answers. They also need to be proficient in using the tools of the...

Jenn Day Aug 21, 2017

Tips & Tricks

Next Best Offer Marketing is Customer-Centric Marketing

As a marketer, you are able to gain greater results when you work with more detailed and dynamic information on each individual customer, rather than...

Jenn Day Aug 17, 2017

Tips & Tricks

Humanizing the Digital CX: Get People-Based

People-based is often used in the phrase “people-based marketing.” In that context, it means one to one, personalized marketing. Overall, it means...

Jenn Day Aug 15, 2017

Tips & Tricks

Retaining Customers Requires Understanding Customers

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 10, 2017

Thought Leadership

The Formula for Brand Loyalty: Putting Context into Content

Luc Burgelman, CEO of NGDATA, talks about putting context into content as the formula for brand loyalty. Consumers today are more conscious about...

Jenn Day Aug 9, 2017

Thought Leadership

An NGDATA White Paper: Retain & Delight

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be...

Jenn Day Aug 9, 2017

Tips & Tricks

The Ultimate Guide to Creating a Customer Experience Map: Data Mining and Analysis, Tools and Templates, and More

If you haven’t created a customer experience map for your brand, you’re missing out on key insights that can help you refine and focus the customer...

Jenn Day Aug 7, 2017

Tips & Tricks

What is Multi-Channel Marketing? Challenges, Benefits, and More

A Definition of Multi-Channel Marketing Multi-channel marketing involves reaching customers using a multitude of indirect and direct channels...

Jenn Day Jul 25, 2017

Tips & Tricks

4 Steps for Effective Customer Acquisition in the Digital Era

It’s no secret that acquiring new customers is difficult. While most companies work to derive as much value as possible from existing customers–which...

Jenn Day Jul 24, 2017

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ACTIONABLE INSIGHTS TO HELP YOU TURN CUSTOMER DATA INTO REVENUE

COMPANY NEWS

Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences

Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More

Next Best Offer Marketing is Customer-Centric Marketing

Humanizing the Digital CX: Get People-Based

Retaining Customers Requires Understanding Customers

The Formula for Brand Loyalty: Putting Context into Content

An NGDATA White Paper: Retain & Delight

The Ultimate Guide to Creating a Customer Experience Map: Data Mining and Analysis, Tools and Templates, and More

What is Multi-Channel Marketing? Challenges, Benefits, and More

4 Steps for Effective Customer Acquisition in the Digital Era

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