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Thought Leadership

ABA Bank Marketing Conference Takeaways

Last month, we attended the Bank Marketing Conference. Here are some of the most important takeaways for those who couldn’t attend.

Jenn Day Oct 24, 2023
Thought Leadership

What is One-to-One Marketing?

One-to-one marketing is a customer relationship management (CRM) strategy that centers on personalized customer interactions. The method is based on...

Jenn Day Jul 25, 2023
Thought Leadership

What is Customer Churn?

A Definition of Customer Churn Customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as...

Jenn Day Jul 19, 2023
Thought Leadership

What is Customer-Centric?

A Definition of Customer-Centric Customer-centric, in theory, is pretty self-explanatory. But, businesses that take a customer-centric approach do...

Jenn Day Jul 6, 2023
Thought Leadership

What is Customer Retention Marketing?

A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the number of...

Jenn Day Jul 2, 2023
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