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Digital Marketing Is Still Falling Short, But How to Do Better Is Clear

Digital marketing maturity in the banking industry continues to lag due to regulatory compliance, legacy technology, and a lack of expertise. Banks and credit unions need to invest in digital channels, especially mobile apps, which offer personalized services and targeted notifications. Encouraging innovation and experimentation is essential. By leveraging digital marketing tools, financial institutions can enhance customer experience, drive growth, and gain a competitive edge.

Jenn Day
Jun 4, 2024

Read the Financial Brand article here.

Here is a brief summary:

  • Digital marketing maturity in the banking industry remains low.
  • Banks and credit unions face challenges like regulatory compliance, legacy technology, and lack of expertise.
  • Financial institutions need to invest in digital channels, mobile apps, and chat functionality.
  • Mobile apps offer significant potential for personalized offers, simplified access to services, and targeted notifications.
  • Encouraging innovation and experimentation within the organization is crucial.
  • Effective use of digital marketing can enhance customer experience and drive business growth.
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